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Group Product Line Marketing Manager - Cloud Automation Job (Palo Alto, CA, US)

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Posting TitleGroup Product Line Marketing Manager - Cloud Automation
About UsVMware is the leader in virtualization and cloud infrastructure solutions that enable our more than 500,000 enterprise and mid-market customers to thrive in the Cloud Era by simplifying, automating and transforming the way they build, deliver and consume IT. We enable people and organizations by radically simplifying IT through software virtualization with a focus on three core missions: End-User Computing (EUC), Hybrid Cloud and Software-Defined Data Center (SDDC). Join our community – instigators of innovation and transformers of technology – as we envision and create what’s next in IT. Get connected to an engine of opportunity fueled by the transformative products and solutions we bring to market, the passion and trust we inspire in our customers, and our collaborative drive to imagine, define and deliver the future of IT. With 13,000+ employees and 50+ locations worldwide, we are passionately driven to make an impact while contributing back to the community. Learn more at vmware.com/careers today!
Job DescriptionYou will be responsible for the success of driving cloud automation into VMware’s installed base and to new customers. As part of the Cloud Automation Product Marketing team you will work closely with VMware’s customers, strategic partners, our sales force, product management, and other cross-functional organizations. You will define the positioning, create the sales kit and take the Cloud Automation Solution to market. You will support the work streams for packaging & pricing, product launches as well as driving marketing programs. Specifically you will

- Define the target markets for specific Cloud Automation solution offerings. Drive understanding of market size and potential, and customer buying behavior

- Identify new market opportunities within the virtualization and application software space. Champion strategic initiatives to capture new market opportunities

- Drive product packaging and pricing to optimize revenue generation for specific Cloud Automation Solutions

- Develop appropriate positioning and messaging for different level audiences (end user, IT Manager, CXO) and for different target segments

- Create the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s products and solutions to customers and partners

- Develop the sales and channel strategy for specific products and solutions. Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process

- Define the overall marketing strategy for aspects of Cloud Automation. Work closely with corporate marketing to determine and execute lead generation, analyst relations, and public relations programs. Project-manage product launches

- Drive the industry conversation about the product domain. Set the agenda for the public debate in a way that showcases VMware advantage

- Act as the primary company spokesperson for product line in front of press, industry analysts, and customers
Requirements

- MBA and BA/BS in Computer Science (or equivalents)

- A minimum of 10 years leadership experience in technology product marketing or product management in the enterprise software market segment.

- Proven track record of growing new products and solutions into successful businesses

- Technical background in the datacenter and infrastructure software space, with good application software background

- Aptitude to quickly come up to speed on new technology concepts

- Ability to deal with and execute under ambiguity

- Excellent written and verbal communications skills

- Experience with enterprise customers, presenting to C-level executives and passion to evangelize a disruptive new technology

- Ability to travel 30% of the time

- Job location is Palo Alto, CA
LocationPalo Alto, CA, US
Is this a remote or multiple location position?Yes
Requisition Number46207BR
EEO StatementVMware is an equal opportunity employer committed to the principles of equal employment opportunity and affirmative action for all applicants and employees. Equal opportunity and consideration are afforded to all qualified applicants and employees in personnel actions, which include: recruiting and hiring, selection for training, promotion, rates of pay or other compensation, transfer, discipline, demotion, layoff or termination. VMware does not unlawfully discriminate on the basis of race, color, religion, sexual orientation, marital status, pregnancy, gender identity, gender expression, family medical history or genetic information, citizenship, national origin or ancestry, sex, age, physical or mental disability, medical condition, veteran status, military status, or any other basis protected by federal, state or local law, ordinance or regulation. VMware also makes reasonable accommodations for disabled employees consistent with applicable law. Further, it is the policy of VMware to maintain a working environment free of all forms of harassment.
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